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Companies are focused on customer experience because buyers increasingly favour brands with hyper-personalised , end-to-end , digital self-service , that meets them where they are . According to a recent study by American Express , over 60 % of US consumers prefer automated self-service , such as a website or mobile app , for simple customer service tasks and consumer preference for mobile customer service has grown by 71 % since 2014 .

With COVID-19 , the demand for effective , touchless , self-service options has only increased across all industries and many companies have struggled to scale and improve their offerings .

According to research firm IDC , the total market for customer experience technology is estimated at US $ 641b in 2022 . The challenge for most companies is the limited availability of developers and the slow and complex process of building even basic digital customer experiences .

Airkit enables teams to quickly and reliably build hyper-personalised , end-to-end customer journeys that are powered by existing systems . The result is a new level of agility and innovation in customer experience for any company , whether they are digital-first technology companies or established brands .

“ The opportunity to truly engage customers with data-driven , personalised digital experiences is something that every company will be pursuing over the next few years ,” said Santi Subotovsky , General Partner , Emergence Capital .

For developers or non-developers , Airkit ’ s low-code platform simplifies the three main challenges to building great customer experiences :

• Integrate data silos to power personalised experiences

• Build end-to-end digital flows for any customer need

• Orchestrate compelling interactions that span any channel �

THE

CHALLENGE FOR MOST COMPANIES IS THE LIMITED AVAILABILITY OF DEVELOPERS AND THE SLOW AND COMPLEX PROCESS OF BUILDING EVEN BASIC DIGITAL CUSTOMER EXPERIENCES .